MOBANGO Blog

Smartphones carrying Google’s Android operating system outsold the iPhone in the first quarter of 2010, according to a new research from the NPD Group.

NPD revealed data that shows Android outselling Apple’s iPhone, becoming the No. 2 selling smartphone operating system last quarter in America. Android was responsible for 28 percent of all handsets sold, ahead of Apple’s 21 percent, but still behind Research in Motion’s 36 percent.
The iPhone is only available in two hardware models with three total capacity sizes, and only on one network — AT&T — in the U.S. Android, on the other hand, has a multitude of handsets, including the Nexus One, Motorola Droid, HTC Incredible and more, on a variety of networks.

With the new Droid Incredible reportedly selling quite well, this trend may continue in the near-term. However, the fourth-generation iPhone is expected to debut next month. Rumors that the iPhone will soon come to Verizon also continue to intensify, with that carrier’s customers indicating they are ready to welcome the device with open arms. If all of that happens, the numbers could quickly swing back in Apple’s favor.

Stay tuned.

Chris - Mobango Team

If you were thinking that the megapixel war was over, you were wrong. Nokia has just launched its latest smartphone with 12-megapixel camera phone and like its predecessors the Nokia N8 has a Carl Zeiss lens with a Xenon flash.

Powering the Nokia N8 is the all-new Symbian^3 platform. In fact the N8 is also Nokia’s first touch-phone with a capacitive screen, a 3.5-inch high-definition touch-screen, which supports multi-touch and pinch-to-zoom. The Nokia N8 also introduces the ability to record high definition videos and edit them with a smart built-in editing suite on the device.

And of course, there’s the well-known requisite of social networking: with the new Nokia N8 you’ll never tired of keeping in touch with your friends.

Will this new smartphone be able to contain all your favourite Mobango apps? Let’s wait until the third quarter of 2010 when it will start shipping in.

Chris - Mobango Team

On March 17 Bango, the leading mobile payment and analytics company, launched a complete in-app billing solution. This new solution will work across all mobile platforms: Nokia / Symbian, Google Android, BlackBerry, Windows Mobile and iPhone.

Will this change make it easier for customers to charge for applications with a subsequent increase of mobile downloads? We still don’t know the answer but for sure for the first time there is a simple, unified way to monetize all mobile applications internationally.
Developers can collect one-time payments or start ongoing subscriptions within their app, using operator billing, credit cards or PayPal. With Bango’s new in-app billing solution consumers get a simple and consistent application payment experience on operator networks and Wi-Fi. With Bango’s open solution the app developer has full control over when and how charging the consumer, pricing and currency.

Read more: http://www.mobile-ent.biz/news/36398/Bango-unveils-cross-platform-in-app-billing

Stay tuned for more news

Chris - Mobango Team

Mobango, the first social mobile application store, proves that the combination of its app-promotion service and the Mobango UGC community of 5m members, helps developers to be dramatically more effective in driving downloads of their apps compared to traditional promotion methods.

Mobango has found that its Pay per Promoted Downloads Platform (PPD) service is 5 to 20 times more effective than in traditional promotion methods for applications. The Pay per Promoted Downloads Platform is a bidding system allowing content owners to bid for premium visibility on Mobango, but only pay for the downloads they receive. Since developers only pay when they get downloads, they are able to generate new users at a fraction of the cost of traditional Cost Per Click (CPC) or Cost Per Impression (CPM) campaigns.

“For a developer, if you promote on Mobango, it’s not just random users downloading your app, but a member of our community. The various social features in Mobango mean that developers can create strong, long-term relationships with their customers, hence the effectiveness of the Pay per Promoted Downloads Platform at Mobango.”

For Fabio Pezzotti, CEO of Mobango, the viral nature of the Mobango community adds to the effectiveness: “For a developer, if you promote on Mobango, it’s not just random users downloading your app, but a member of our community. The various social features in Mobango mean that developers can create strong, long-term relationships with their customers, hence the effectiveness of the Pay per Promoted Downloads Platform at Mobango.”

The Pay per Promoted Downloads Platform (http://www.mobango.com/swarea/index.php/homedeveloper) allows developers and content owners to geo-target their campaign by region and by handset and to allocate a daily budget (i.e. $100 per day) for promoting a particular app or mobile site. As developers set their maximum bids for a time period and download (eg $0,30 per download) and Mobango provides powerful analytics to help them understand their users the developer are in full control of their success and can see the install base of their application grow. Mobango not only offers PPD on a self-service basis, but also an “assisted PPD” for brands and agencies.

The Mobango community has more than 5 million young early adopters. With over 1.1 million pieces of content fully optimised for over 2000 phones. Mobango offers the largest catalogue of such user-generated content, application and games for mobile device users. In 2009 Mobango saw a 500% increase in mobile applications downloads, with downloads topped a staggering 23 million in December.

Hi there,
Mobango released its new gadget for iGoogle.

Now you can get Mobango Gadget on your iGoogle homepage:

1. Log in to your iGoogle page
2. Click on Add stuff
3. Search for Mobango
4. Click on Add it button.

Now take a look on how easy is to get the best Apps, Games and Themes for your cell:

1. Type and select your phone model from the choose device box and click on Add button.
2. You will see Apps, Games and Themes compatible with your phone.

Start downloading Now!

Chris - Mobango Team