Levi’s Phone Cross-branding is fast becoming a thing of the present, and to some it may be confusing.
The Levi’s® denim brand is now expanding their brand beyond clothing, launching a fashionable, steel mobile phone to its range of lifestyle accessories.
The functional essence of the Levi’s® brand’s design philosophy is perfectly captured by the phone’s compact design. A unique detachable chain provides a clever design solution that allows users to fasten their phone to their jeans or bags.
The Levi’s® phone is offered in metallic silver, black and brown copper. Stylish feminine shiny silver and shiny sand editions, featuring a ‘mirror’ screen have also been created for the fashion forward.
The features include a screen at 1.8 inches, a 2-megapixel camera, a music player, and Bluetooth capability.
The official launch is to be in Paris, a certainly un-Levi’s city if ever there was one. It will be available in selected stores throughout in September 2007.
The price is still a mystery.
Chris
Mobango Team
This entry was posted
on Tuesday, June 26th, 2007 at 3:02 pm and is filed under Mobile Industry News, Mobile Devices.
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